Dr. Hankins & Dr. Sohn Find Social Media Creates Positive Patient Experience
As board-certified plastic surgeons in Las Vegas, Dr. W. Tracy Hankins and Dr. Samuel Sohn embrace the use of social media sites because they believe online communities such as Facebook can enhance a patients’ online experience with their practice. As patients consider cosmetic surgery and begin to research the process, the doctors say they urge all potential patients to join their current patients online to learn more about the spectrum of procedures they offer, ranging from breast augmentation to BOTOX Cosmetic®, liposuction to its noninvasive alternative, SmartLipo™.
Hankins and Sohn Plastic Surgery Associates is a Las Vegas plastic surgery group practice with over two decades of combined expertise and experience. Dr. W. Tracy Hankins and Dr. Samuel Sohn say they believe cosmetic plastic surgery provides patients with an opportunity to improve their overall lifestyle, which is why creating a positive experience is extremely important to the success of their practice. The doctors add that Facebook and the social media community surrounding their practice enhances their ability to achieve such an experience with each patient, whether they are considering surgical procedures such as breast augmentation or liposuction, or a minimally invasive enhancement with BOTOX injections® or dermal fillers.
Dr. Hankins and Dr. Sohn say sites such as Facebook play an influential role in their practice’s virtual representation because they provide a venue for patients both new and existing to interact. As curious patients join the community to learn more about a particular procedure, or current patients return to provide feedback concerning their recent transformation with a procedure such as a tummy tuck or butt lift, the doctors say they fully embrace the use of social media because of its ability to inform and educate.
As their practice philosophy focuses on their patients’ desired lifestyle change and overall satisfaction with their cosmetic enhancement experience, Dr. Hankins and Dr. Sohn say, next to the initial consultation, the interaction that occurs on social media sites provides an invaluable resource for any patient. When the doctors consider the latest data concerning time spent on Facebook alone, which amounts to 700 billion minutes each month, they say they are not surprised. “We are pleased with the response we’ve had on Facebook and the internet via social media in providing new and innovative information for our clientele. This interaction adds an additional layer of open communication with our patients, which helps to educate and empower them to be proactive about their plastic surgery wants and needs.”
About Dr. Hankins
Las Vegas plastic surgeon W. Tracy Hankins, MD earned his medical degree from Indiana University Medical School, where he was a member of the Alpha Omega Alpha honor society. He then completed his general surgery residency at Blodgett/St. Mary’s, and his plastic surgery residency at GRAMEC. Dr. Hankins is a member of the American Society of Plastic Surgeons, and Chief of Plastic Surgery at Sunrise Hospital and Medical Center.
About Dr. Sohn
Samuel Sohn, MD, Las Vegas plastic surgeon, earned his medical degree from the Medical College of Virginia/Virginia Commonwealth University. He then completed his general and plastic surgery residencies at Michigan State University/GRMERC, followed by an aesthetic surgery fellowship at the New York Eye and Ear Infirmary. Dr. Sohn is a member of the American Society of Plastic Surgeons and a Diplomate of the American Board of Plastic Surgery. He is staff surgeon at Sunrise Hospital and Medical Center, and Adjunct Assistant Professor of Plastic and Reconstructive Surgery at Touro University in Henderson, NV.
Hankins and Sohn Plastic Surgery Associates has two locations: 60 North Pecos Road in Henderson, NV 89074; and 2150 S. Rainbow Blvd., Las Vegas, NV 89146.
###